Hello! I’m Gabby, a hybrid creative with a lead on copy. My aspiration is to take my northern charm and Yorkshire accent to London to break into adland. I want to create work that changes the way people think and has a real impact. Creativity has always been at the centre of who I am. From the moment I put on my first pair of ballet shoes to the first time I picked up a camera, I’ve been chaotically juggling different creative outlets. Whether it’s through the lens of a camera, a bold ad concept, or a slightly chaotic arts-and-crafts night, my brain is wired for curiosity, colour, and finding the spark in the unexpected.
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4: When being creative is your job or degree it is easy to be stuck in only creating for briefs rather than because we love what we do. The idea behind the project is simple: copywriters spend so much time staring at, writing, and reading words. Eventually, creativity starts happening from the same chair, at the same desk, looking at the same screen. So I wanted to create prompts that force copywriters to step away from their desks and reconnect with the world around them.
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